It was during the ‘50s that Umberto and Fiorella Cascella created the first Cascella store. In 1967, when the Aga Khan began building a luxury tourist destination on the Costa Smeralda, Umberto succeeded in obtaining permission to open a boutique in Porto Cervo, with the promise of adding a barber’s next door. It was this intuition that brought success to the Cascella family. Brigitte Bardot was one of the first clients and many important members of the national and international jet-set followed and continue to follow.
Danilo Cascella, a great expert in all things fashionable, has continued his parents’ business with passion. Today, he could well be defined as a discoverer of global brands. As he himself recounts, his goal is to innovate and he is particularly attracted by originality. Born in the Abruzzi, but now a world citizen, he manages five stores: two in Porto Cervo; one in Pescara; one in Rome, in the Cavalieri Hotel, one of the most luxurious hotels in Italy; and one in Miami. In his boutiques, Danilo offers his clients a collection of 140 companies from all over the world. In addition to the brands which he discovered and have since become famous, such as Dsquared, Neil Barret or Antonio Marras, the art director also proposes new designers, such as Tuvanam (from Turkey), 2B (from Greece) or Marcel Ostertag (from Germany). In each of his boutiques, there is a clear sense of his desire to communicate a new lifestyle mood, which is overstated, sensual and dynamic, with a strong preference for bright colours. Contrary to superstition, violet is a must for Danilo Cascella.